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Legal

Terms & Conditions

Last updated: 26 July 2026  ·  Version: 1.0

These Terms & Conditions (the “Terms”) govern your access to and use of the Choyce marketplace and the bookings you make or accept through it. They form a legally binding agreement between you and Choyce Brit Ltd. Please read them carefully, together with our Privacy Policy, Terms of Use, Acceptable Use Policy and Refund & Cancellation Policy, which are incorporated by reference.

Please read section 3 (our role), section 15 (disclaimers) and section 16 (limitation of liability) carefully — they explain that Choyce is a marketplace and not the provider of beauty services, and they limit our liability to the extent permitted by law. Nothing in these Terms affects your non-excludable statutory rights as a consumer.

On this page

  1. Acceptance of these Terms
  2. Definitions
  3. Our role — a marketplace
  4. Eligibility & accounts
  5. Bookings & the services contract
  6. Reservation fees & payments
  7. Cancellations, no-shows & refunds
  8. Arrival codes & completion
  9. Reviews & user content
  10. Professionals’ obligations
  11. Clients’ obligations
  12. Prohibited conduct
  13. Platform fees & payouts
  14. Intellectual property
  15. Disclaimers & no warranty
  16. Limitation of liability
  17. Indemnity
  18. Suspension & termination
  19. Third-party services
  20. Complaints & disputes
  21. Changes to these Terms
  22. General
  23. Governing law & jurisdiction
  24. Contact

1.Acceptance of these Terms

By creating an account, making or accepting a booking, or otherwise using the Platform, you confirm that you accept these Terms and agree to comply with them. If you do not agree, you must not use the Platform. If you are using the Platform on behalf of a business, you confirm you have authority to bind that business.

2.Definitions

“Choyce”, “we”, “us”
Choyce Brit Ltd and the Platform it operates.
“Platform”
The Choyce websites, mobile applications and related services.
“Client”
A user who books beauty services through the Platform.
“Professional”
An independent beauty professional (or salon/shop) who offers services through the Platform.
“Services”
The beauty services offered by a Professional (e.g. hairstyling, barbering, braiding, nails, makeup).
“Booking”
A request by a Client for Services at a chosen date, time and location, once accepted by the Professional.
“Reservation Fee”
The fee payable to secure a slot, as described in section 6.

3.Our role — a marketplace

Choyce is a technology platform and marketplace that connects Clients with independent Professionals. We are not a beauty salon, we do not employ Professionals, and we do not provide, supervise, direct or control the Services. The contract for the Services is formed directly between the Client and the Professional. Professionals are independent contractors solely responsible for the Services they provide, including their quality, safety, legality, licensing, insurance, hygiene, pricing and conduct.

We provide tools to discover Professionals, communicate, book, take a Reservation Fee and leave reviews. We do not guarantee the availability, quality, timing, suitability or outcome of any Services, and we are not a party to the Client–Professional contract except where expressly stated (for example, in respect of the Reservation Fee and Platform functionality).

4.Eligibility & accounts

  • You must be at least 18 years old and able to form a legally binding contract.
  • You must provide accurate, current and complete information and keep it up to date.
  • You are responsible for all activity under your account and for keeping your credentials secure. Notify us immediately of any unauthorised use.
  • Professionals must be legally entitled to provide the Services, hold all necessary qualifications, registrations, licences and insurance, and comply with all applicable laws, including health, safety and hygiene requirements.
  • We may verify identity and eligibility, and may refuse, suspend or remove accounts at our discretion, including where verification fails.

5.Bookings & the services contract

When a Client submits a Booking request, it is an offer to the Professional. A binding contract for the Services is formed between the Client and the Professional when the Professional accepts the Booking. A Booking request is subject to acceptance and is not guaranteed until accepted. The Professional sets the Services, prices, availability and cancellation terms shown at the time of Booking.

You are responsible for providing accurate booking details (including, for home services, a correct and safe address and access). Prices are displayed before you confirm; additional charges agreed directly with a Professional are a matter between you and the Professional.

6.Reservation fees & payments

To secure a slot, a Client may be required to pay a Reservation Fee, the amount of which is shown before payment and may change from time to time. The Reservation Fee is processed by our third-party payment provider (Stripe) via a secure payment page. By paying, you authorise the charge and agree to the payment provider’s terms.

  • The Reservation Fee secures your position and is separate from the price of the Services.
  • Unless stated otherwise or required by law, the price of the Services themselves is settled between the Client and the Professional (for example, in person) as indicated in the app.
  • We may act as a limited payment collection agent for certain amounts where indicated. Payment of an amount to us (where we collect it) satisfies your obligation to pay that amount to the Professional.
  • You are responsible for any taxes applicable to you. Professionals are responsible for their own tax, VAT and reporting obligations.

Refunds of Reservation Fees and other amounts are governed by our Refund & Cancellation Policy.

7.Cancellations, no-shows & refunds

Cancellation windows, no-show rules and refund eligibility are set out in our Refund & Cancellation Policy and, where applicable, by the Professional’s own stated terms. Because Services are typically appointments reserved for a specific date and time, certain fees may be non-refundable once a slot is secured, subject to your statutory rights and the Refund & Cancellation Policy.

8.Arrival codes & completion

To confirm that the parties have met, the Platform may generate a one-time arrival code shown only to the Client, which the Professional enters on arrival. Completion of the appointment and any related payment confirmation is handled through the Platform’s in-app flow. These features are provided to support trust and record-keeping; they do not make us a party to, or guarantor of, the Services.

9.Reviews & user content

You may submit content such as reviews, ratings, messages and images (“User Content”). You must ensure your User Content is accurate, lawful, and does not infringe any third-party rights or breach our Acceptable Use Policy. Reviews should reflect genuine experiences.

You grant Choyce a worldwide, non-exclusive, royalty-free, sub-licensable and transferable licence to host, store, use, reproduce, adapt, publish and display your User Content for the purposes of operating, promoting and improving the Platform. You retain ownership of your User Content. We may remove or moderate User Content that we reasonably believe breaches these Terms or applicable law, but we are not obliged to monitor User Content and are not responsible for it.

10.Professionals’ obligations

If you use the Platform as a Professional, you additionally agree that you will:

  • Provide the Services with reasonable skill and care and in accordance with all applicable laws, standards and good industry practice;
  • Hold and maintain all necessary qualifications, registrations, licences, consents and adequate insurance (including public liability and, where relevant, professional/treatment insurance);
  • Accurately describe your Services, prices, availability and location, and honour accepted Bookings;
  • Comply with health, safety, hygiene and consumer-protection requirements, and carry out patch tests and consultations where appropriate;
  • Deal fairly and lawfully with Clients, and handle any Client personal data you receive in compliance with data-protection law;
  • Not circumvent the Platform to avoid fees where prohibited, and not solicit Clients off-platform in breach of these Terms;
  • Be solely responsible for your tax and regulatory obligations.

You acknowledge that you are an independent contractor and that nothing in these Terms creates an employment, agency (except limited payment collection where stated), partnership or joint-venture relationship between you and Choyce.

11.Clients’ obligations

  • Provide accurate booking information and a safe environment and access for home services;
  • Disclose relevant information (such as allergies or sensitivities) directly to the Professional before Services begin;
  • Attend on time, treat Professionals with respect, and pay agreed amounts;
  • Not misuse the arrival-code, review or dispute features.

12.Prohibited conduct

You must not misuse the Platform. Prohibited conduct is set out in our Acceptable Use Policy, which forms part of these Terms. Breach may result in suspension or termination and, where appropriate, referral to the authorities.

13.Platform fees & payouts

We may charge Professionals fees, commissions or a service charge in connection with Bookings, as notified to them (for example, during onboarding or in the app). We may change our fees on reasonable notice. Where we collect amounts on behalf of a Professional, we may deduct applicable fees before remitting the balance, and payouts may be subject to our and our payment provider’s verification, timing and reserve requirements.

14.Intellectual property

The Platform and all content we provide (including the “Choyce” name, logo, designs, text, graphics and software) are owned by or licensed to Choyce and protected by intellectual-property laws. We grant you a limited, revocable, non-exclusive, non-transferable licence to use the Platform for its intended purpose in accordance with these Terms. You must not copy, modify, distribute, reverse-engineer, scrape, or create derivative works from the Platform except as permitted by law or with our prior written consent.

15.Disclaimers & no warranty

To the fullest extent permitted by law, the Platform is provided “as is” and “as available”, without warranties of any kind, whether express or implied.

We do not warrant or guarantee that:

  • the Platform will be uninterrupted, error-free, secure or free of harmful components;
  • any Professional, Service, description, price, review or other content is accurate, complete, reliable, lawful or of satisfactory quality;
  • any Booking will be accepted, or that Services will meet your expectations or achieve any particular result.

You acknowledge that Professionals are independent third parties and that we are not responsible or liable for the acts, omissions, conduct, quality, safety or legality of any Professional or the Services they provide, or for any interactions between users. Any dispute about the Services is between the Client and the Professional. Nothing in this section excludes liability that cannot be excluded by law, including the implied terms and remedies under the Consumer Rights Act 2015 that apply to services we ourselves supply to consumers.

16.Limitation of liability

Nothing in these Terms excludes or limits our liability for:

  • death or personal injury caused by our negligence;
  • fraud or fraudulent misrepresentation;
  • any liability that cannot be excluded or limited under applicable law (including your non-excludable rights as a consumer).

Subject to the paragraph above, and to the fullest extent permitted by law:

  • we are not liable for any loss or damage arising from the Services provided by a Professional, or from your dealings with any Professional or other user;
  • we exclude all implied conditions, warranties and terms to the maximum extent permitted;
  • we are not liable for indirect, special, incidental, consequential or punitive loss, or for loss of profit, revenue, goodwill, data, anticipated savings, or business interruption, whether in contract, tort (including negligence), breach of statutory duty or otherwise, even if foreseeable;
  • we are not liable for events beyond our reasonable control (see section 22).

Our total aggregate liability to you arising out of or in connection with these Terms and your use of the Platform, whether in contract, tort or otherwise, shall not exceed the greater of (a) the total fees paid by you to Choyce (as opposed to a Professional) in the three (3) months preceding the event giving rise to the claim, or (b) £100. Where you use the Platform as a business, additional exclusions apply and, to the maximum extent permitted by law, we exclude all liability for business losses.

17.Indemnity

To the fullest extent permitted by law, you agree to indemnify and hold harmless Choyce and its officers, directors, employees and agents from and against all claims, liabilities, damages, losses and expenses (including reasonable legal fees) arising out of or connected with: (a) your breach of these Terms or any policy incorporated by reference; (b) your User Content; (c) your provision or receipt of Services; (d) your violation of any law or third-party right; or (e) your misuse of the Platform. This section does not apply to consumers to the extent it would be inconsistent with their statutory rights.

18.Suspension & termination

You may stop using the Platform and close your account at any time. We may suspend, restrict or terminate your access (in whole or in part), with or without notice, if we reasonably believe you have breached these Terms or any policy, pose a risk to other users or to Choyce, or where required by law. On termination, the licences granted to you end, but provisions that by their nature should survive (including sections 9, 14–17, 20 and 23) will continue to apply.

19.Third-party services

The Platform integrates third-party services (including payment processing by Stripe, maps and location services, push notifications and hosting). Your use of those services may be subject to their own terms and privacy notices. We are not responsible for third-party services and do not endorse them. If a third-party service is unavailable, some Platform features may not function.

20.Complaints & disputes

If you have a complaint, please contact us first at info@choyce.io so we can try to resolve it. Disputes about the Services should be raised with the relevant Professional; we may, at our discretion, assist but are not obliged to resolve disputes between users. Consumers may also be able to use alternative dispute resolution or the UK’s official channels; nothing here affects your statutory rights.

21.Changes to these Terms

We may update these Terms from time to time. We will post the updated version with a new “Last updated” date and, where changes are material, take reasonable steps to notify you. Changes apply prospectively; your continued use of the Platform after an update constitutes acceptance of the revised Terms.

22.General

  • Entire agreement. These Terms and the policies incorporated by reference are the entire agreement between you and us regarding the Platform, superseding prior agreements.
  • Severance. If any provision is found invalid or unenforceable, the remaining provisions continue in force.
  • No waiver. A failure to enforce a provision is not a waiver of it.
  • Assignment. You may not assign or transfer your rights without our consent. We may assign or transfer ours, including in connection with a merger, acquisition or sale of assets.
  • Force majeure. We are not liable for failure or delay caused by events beyond our reasonable control.
  • Notices. We may give notices via the Platform, email or in-app messages.
  • Third-party rights. Except as stated, a person who is not a party has no rights under the Contracts (Rights of Third Parties) Act 1999 to enforce these Terms.

23.Governing law & jurisdiction

These Terms and any dispute or claim arising out of or in connection with them (including non-contractual disputes) are governed by the laws of England and Wales. The courts of England and Wales have exclusive jurisdiction, except that if you are a consumer resident in another part of the UK, you may bring proceedings in your local courts, and nothing in this section deprives you of the protection of mandatory consumer-protection laws of your place of residence.

24.Contact

Choyce Brit Ltd — info@choyce.io (legal) / info@choyce.io (support). Registered office: [registered office address], United Kingdom. Company number [company number].

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